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In this screen share tutorial, Katherine talks through how to create Facebook Custom and Lookalike Audiences.
Facebook Custom Audiences are advertising audiences that are completely bespoke to you. Using your customer data Facebook creates audiences that allow you to target and retarget those who have bought from you; visited your website; interacted with you on Facebook and Instagram; interacted with you offline and so much more.
While Lookalike Audiences take your adverts to the next level as Facebook creates you new bespoke audiences with key matching demographics to your custom audiences. This means Facebook uses the information from your current customers and finds people with matching interests, hobbies, spending patterns and so much more to find you a new potential customer base.
Custom and Lookalike Audiences are well known for taking your Facebook adverts to the next level and have been proven as some of the most successful targeting to date.
During this course, Katherine will explain what these audiences are, before giving you easy to follow on-screen instructions on how to create your new audiences from your Facebook pixel, website data and social media following.
In the Custom and Lookalike audience course we cover:
Log into Facebook, head to your Facebook ad account, follow the video and prepare to get Savvy!
To take this course sign up to an Oh So Savvy Intermediate membership here or buy this one-off course via the above link.
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