This online video course will guide you through creating a Facebook pixel and how to install it.
In this screen share tutorial, Katherine talks through how to create a Facebook tracking pixel and how to install it.
Facebook pixels are free to use and allow you to track visitors to your website retargeting them with Facebook adverts and more importantly, allowing you to create lookalike audiences, which will bring your social media advertising to a new level.
Katherine will explain not only what a Facebook pixel is, but why it’s important, before giving you easy to follow on-screen instructions on how to create and install your pixel using a range of methods.
Once the pixel has been created Katherine will give you a step-to-step guide on how to install it to a WordPress website and guidance on how to install it to other platforms and third-party sites around the web such as Eventbrite.
In the Facebook pixel creation course we cover:
- Why having a Facebook pixel is important
- What a pixel does
- How to create your Facebook pixel
- The different ways you can install your pixel
- How to install your pixel to a WordPress website
Log into Facebook, head to your Facebook ad account, follow the video and prepare to get Savvy!
To take this course sign up to an Oh So Savvy Intermediate account here or buy this one-off course via the above link.