Social Media Strategy

This online video course will guide you through the process of creating a social media strategy for your business.

During this course, Katherine will talk you through the crucial elements to consider when creating your strategy, including:

• • Knowing who your target customer is, including their interests and online preferences
  • Deciding your goals for social media with SMART objectives
  • The strengths of each individual social platform
  • How to audit your own pages
  • Competitor research
  • Content planning
  • Types of content